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Includes a Video Demonstration
Includes a Video Demonstration
Includes a Live Demonstration
Includes a Live Demonstration
CME Available
CME Available

Business and Practice Management

Organic and Performance Marketing Strategies

Saturday, June 28, 2025
2:00 PM - 3:00 PM PDT
Location: Bandol 1

What to Expect & Learning Objectives:

  • Understand the key differences between organic and performance marketing and how to integrate them to create a more holistic effective approach.
  • Interactive case study discussion to identify and assess actionable ideas for integrating organic and paid marketing tactics.
  • Aesthetic physician influencers will get real about their organic and performance marketing efforts – examples of campaigns that hit and those that missed; what paid advertising they have tried or currently invest in; and what has delivered the best (or worst) ROI and everything else they have learned along the way.

Presentations:

  • 2:00 PM - 2:15 PM PDT
    Opening Remarks and Overview to Define Key Differences Between Organic and Performance Marketing

    Faculty: Amanda Holden, MD – Holden Timeless Beauty

  • 2:30 PM - 3:00 PM PDT
    #AestheticInfluence: Decoding the Social Media Success of Top Medical Aesthetic Influencers

    Panelist: Shino Bay Aguilera, DO – Shino Bay Cosmetic Dermatology

    Panelist: Anil Rajani, MD

    Panelist: Roshan Ravindran, MD

    Panelist: Jared Rohrer – Aesthetic Conversion